Privacy Policy

---

Effective Date: [31 May 2025]

Website: https://buyendy.co.uk

Company: Buyendy Ltd

At Buyendy, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

---

1. Information We Collect

We may collect and process the following personal information when you use our website:

Full name

Email address

Billing and shipping address

Phone number

Payment details (processed securely via third-party gateways)

IP address and device/browser information

Order history and product preferences

Communications with our support team

---

2. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill your orders

To provide customer support and respond to inquiries

To personalize your shopping experience

To send order updates and marketing communications (only with your consent)

To improve our website, services, and product offerings

To comply with legal and regulatory obligations

---

3. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your data:

Contractual necessity: To fulfill your purchases and deliver products

Consent: For sending newsletters and promotions (you may withdraw consent at any time)

Legal obligation: For tax, accounting, and regulatory compliance

Legitimate interest: To prevent fraud and improve our services

---

4. Data Sharing

We may share your information with trusted third parties, including:

Payment processors (e.g., Stripe, PayPal)

Shipping and logistics partners

IT and hosting service providers

Legal and compliance consultants

We do not sell or rent your personal data to any third parties.

---

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including legal and accounting obligations. Typically, this means:

Order information: 6 years (as required by tax laws)

Marketing preferences: until you unsubscribe

Website analytics: up to 26 months

---

6. Your Rights

You have the following rights regarding your personal data:

Access to the data we hold about you

Correction of inaccurate or incomplete data

Erasure of your data (“right to be forgotten”)

Restriction of or objection to data processing

Portability of your data

Withdraw consent at any time (where applicable)

To exercise your rights, please contact us at: privacy@buyendy.co.uk

---

7. Cookies and Tracking

We use cookies to enhance your shopping experience, analyze site traffic, and provide personalized content. You may manage your cookie preferences through your browser settings.

For more information, please see our [Cookie Policy].

---

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

SSL encryption

Secure payment gateways

Regular security audits

Access controls and staff training

---

9. International Data Transfers

Your data may be transferred and stored outside the UK or EEA. In such cases, we ensure adequate protection by using approved data protection mechanisms such as Standard Contractual Clauses.

---

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the effective date clearly stated.

---

11. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact:

Buyendy Ltd

Email: privacy@buyendy.co.uk

Website: https://buyendy.co.uk

---

> ✅ This Privacy Policy was last updated on 31 May 2025.

---